Our company's fullstack development is tied to reaching product-market fit because we don’t just code, we validate and iterate at every stage. By having a cross-functional team (product strategists, designers, and engineers) work together, we ensure that what we build aligns with user needs and market demand. In practice, this means we start by identifying the core user problem and validating the solution (through prototypes or an MVP) before scaling up.

Our team essentially acts as your product-market fit software partner, constantly checking that the product will resonate with your target audience (whether in the UK, USA, or anywhere else). This dramatically increases the chance that by the time your web/mobile app is fully launched, it already has traction with users and a clear value proposition. In short, fullstack development done the right way (with our validation-first mindset) helps you build the right product for the market, not just a product.

MVP stands for Minimum Viable Product , a stripped-down version of your app that delivers just the core value to users. We often recommend starting with an MVP, especially for startups or new product ideas. Why? It allows you to test your concept in the real world with minimal investment. With an MVP, you launch faster and gather feedback from early users.

We help you define the right features for the MVP (the “must-haves” that solve the primary problem) and then we build it end-to-end. Once the MVP is in users’ hands, we analyze usage and feedback. This learning guides the next iterations, maybe we add features or refine the experience, essentially evolving the MVP into a full product. Building an MVP first is a smart way to ensure you’re on the right track before committing larger budgets. It’s a key part of our validation-driven approach to reduce risk.

We encourage active involvement, but we also adapt to your preferred level of engagement. At minimum, we’ll have regular check-ins (typically weekly or bi-weekly sprint reviews) where we demo progress and get your feedback. We’ll seek your input at key milestones, for example, during Discovery to clarify business goals, during Design to review prototypes, and during Build to adjust priorities. That said, you won’t need to manage the day-to-day – our Product Success Manager takes care of project management and ensures the team is on track.

Many of our clients appreciate that our team integrates with their own; if you have stakeholders or in-house tech folks, we’ll collaborate closely (using tools like Slack, Jira, etc., and even overlapping working hours to suit your timezone).

In short, you’ll always know what’s going on, and your vision will steer the project, but we handle the heavy lifting. Think of it as having an external development department that works in tandem with you, not in a silo.

Yes, we tailor our engagement model to what you need. If you want a dedicated fullstack team to build your product from scratch, we can provide a self-contained team (product manager, developers, designer, QA, etc.) that focuses solely on your project. They will function as an extension of your company, essentially your remote development team.

On the other hand, if you already have an engineering team or specific expertise in-house, we can augment your team with our specialists. For example, you might need additional front-end developers or an extra UX designer, we can embed our people into your team’s workflow. Our team is organized and can fully integrate into the client’s processes to work as efficiently as possible.

In both cases, our goal is a seamless collaboration: either we take charge of the entire build or we join forces with your existing team. We also remain flexible as needs change, scaling the team up or down as the project evolves.

We understand budgeting is a big concern. Our pricing model is transparent and flexible to match the project scope and execution style. In many cases, we operate on a time and materials basis, billing for the actual hours/days the team works each month. This model works well with agile development because it gives you flexibility – you can adjust priorities or scope as we learn, and you’re only paying for the time spent delivering value.

Before we start, we’ll give you a rough estimate or range based on the initial requirements, broken down by phases (Discovery, MVP, additional features, etc.). If your project has very clearly defined requirements and a fixed scope, we can also offer a fixed-price model for that scope – though we usually suggest keeping some flexibility for changes, as product needs often evolve.

We invoice on a monthly basis (for T&M) or based on milestone deliveries (for fixed engagements). Rest assured, there are no surprise costs: we keep you updated on burn rate and budget usage every step of the way. Ultimately, our aim is to align cost with delivered value, ensuring you feel each dollar invested is moving the product forward toward success.