Product Strategy and Validation

Leverage the power of data and artificial intelligence with a global technology partner committed to responsible, validation-first development.

We help you validate the need in the market for your solution before going headfirst into full product development

Having a great idea isn’t enough, the real challenge is proving that idea will work in the real world. In today’s fast-paced startup landscape, too many products are built on assumptions instead of evidence. 

It’s no surprise that nearly 70% of funded startups fail within two years, often because they skip validating whether their solution truly addresses a market need. The problem is clear: building the wrong product can waste precious time and resources. 

The solution? Embrace a validation-driven strategy before and during development. By framing your product strategy around early market feedback and rapid experiments, you ensure you’re investing in an idea that real users want and need, not just what you think they need. This approach not only saves you from costly missteps but also accelerates your path to a viable product with genuine demand.

KEY BENEFITS

Ready to turn uncertainty into opportunity? Reach out to Linnify and let’s validate your way to success.

Get in touch

THIS IS FOR

Startup Founders & Entrepreneurs
If you're launching a new app or AI-driven platform, we’ll help validate the need for it. We work with founders from Silicon Valley to Berlin to test ideas, reduce risk, and find product-market fit before a major launch.
Innovation Teams in Companies
For product managers or innovation leads in growing companies or large enterprises, we de-risk internal ventures. From London to New York, we help validate features or new products with a fast, startup-style approach.
Investors & Incubators
If you mentor or fund startups—whether in a Romanian accelerator or a German venture studio—you know early validation is key. We help your startups systematically test and prove their concepts before scaling.
Anyone with a Visionary Idea
Whether you're an entrepreneur in Austin or an innovator in Cluj, if you’ve got a bold idea (AI, IoT, etc.), we’ll help you validate it early and build a clear, evidence-based roadmap from concept to market.

Our validation process

Linnify’s Validation Process is a blend of theoretical frameworks and practical advice that includes

Idea

Exploration

What does it solve and for who?

Lean Market Research

How is the problem currently solved?

Unique Value

Why would someone come to you for solving the problem?

Conception

How will the solution provide unique value?

Experiment

How can we validate the need for our solution?

Build or pivot

Did we achieve Problem/
Solution fit?

Idea Exploration – Defining the problem

We start by crystalizing your idea’s fundamentals: What problem are we solving, and for whom? It’s essential to identify the target users and the core pain point. Our strategists work with you to map out user personas and problem statements, ensuring we’re addressing a real need.

Lean Market Research – Understanding context

Next, we investigate how the problem is currently being addressed (if at all). What are people doing today to solve it? Who are the competitors or alternative solutions? This lean research phase uncovers market gaps and opportunities. By analyzing the landscape, especially across different markets like the US and Europe, we gather insights to position your solution uniquely.

Unique Value Proposition – Crafting your differentiator

With problem and context in hand, we help define why someone would choose your solution. What makes your idea special or better? Perhaps it’s an AI algorithm that offers smarter results or a business model twist that competitors haven’t tried. We sharpen your unique value proposition so that it clearly stands out to users. This becomes a hypothesis we’ll test in the next steps.

Solution Conception – Designing the experience

Our cross-functional team (product strategists, UX/UI designers, and engineers) collaborates from the start to sketch out how the solution will deliver that unique value. We create wireframes, prototypes, or concept visuals to bring the idea to life quickly. This isn’t full development yet, it’s about illustrating the concept in a tangible form. At this stage, our UX designers ensure the idea is user-friendly while our tech leads assess feasibility, so we have a solution concept that is desirable, viable, and feasible.

Experimentation – Testing assumptions

Here’s where the real validation happens. We identify the riskiest assumptions in your concept – those critical things that must be true for your product to succeed – and we design experiments to test them. This could be a landing page to gauge interest, a Wizard-of-Oz prototype, a mockup demo, or a stripped-down MVP. We get this in front of actual users in your target market (be it early adopters in the USA, beta testers in the UK, etc.) and collect feedback and data.

Every experiment is an opportunity to learn. For example, we might test if users will complete a key task, if they’ll pay a certain price, or if an AI feature produces useful recommendations. The goal is to validate the need for our solution and the appeal of our value proposition with minimal cost and time.

Build or Pivot – Iterate based on evidence

After each experiment, we analyze the results. Did we achieve a strong problem/solution fit? If the core assumptions are validated (e.g., users showed they would use and pay for the product), we proceed to build the next increment of the product with confidence. If not, we pivot or refine the idea and loop through another experiment cycle. This way, by the time we commit to full-scale development, we have evidence-backed confidence that the product is on the right track. The outcome of this process is a validated concept and a development roadmap aligned with what users actually want.

EXPLORE OUR RESOURCES

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WHY CHOOSE LINNIFY

CASE STUDY

Rapid market validation for a meal subscription service

ARI Delivery, a transformative healthy meal delivery platform.

PROBLEM

The founders of ARI Delivery envisioned a personalized meal subscription service that uses an intelligent algorithm to match users with healthy meals from local restaurants. It’s an ambitious, AI-aligned idea in the food tech space. But they faced a big challenge: the food delivery market is saturated with options, and they had only one shot and a tight budget to get it right. The question was: would users actually embrace this solution, and could it be built fast enough to gain traction before funds ran out?

OUR APPROACH

Our company partnered with ARI Delivery from the start as a validation partner. We carried out market research to validate the business idea and understand the target demographic (health-conscious professionals in urban areas). Then, through our cross-functional team, we not only designed and developed the web and mobile platform but did so guided by continuous validation loops. We adopted a lean approach: building a Proof of Concept and launching it to a pilot group in just a few months.

RESULTS

ARI Delivery launched in just 6 months, an aggressive timeline for a dual-platform product.

The team approached the launch as a live experiment to gather real-world feedback.

In the first trial, 12 of 43 users placed orders, with 4 becoming repeat customers.

Over 5 weeks, the startup generated $1,000+ in revenue, validating user willingness to pay.

Real usage data guided feature refinements like one-tap reordering and informed pricing strategy.

Early traction helped the team secure additional grant funding to keep growing the product.

VALIDATION PARTNERS OF

RESOURCES YOU NEED

70% of startups that raise investment fail in less than 2 years

The market dictates the longevity of a product.
Make better decisions for your product - validate with the market.

VALIDATION PROJECTS

Building products with a validation-driven mindset

FREQUENTLY ASKED QUESTIONS

Want to build with confidence?

Start with validation.

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