Having a great idea isn’t enough, the real challenge is proving that idea will work in the real world. In today’s fast-paced startup landscape, too many products are built on assumptions instead of evidence.
It’s no surprise that nearly 70% of funded startups fail within two years, often because they skip validating whether their solution truly addresses a market need. The problem is clear: building the wrong product can waste precious time and resources.
The solution? Embrace a validation-driven strategy before and during development. By framing your product strategy around early market feedback and rapid experiments, you ensure you’re investing in an idea that real users want and need, not just what you think they need. This approach not only saves you from costly missteps but also accelerates your path to a viable product with genuine demand.
THIS IS FOR
Linnify’s Validation Process is a blend of theoretical frameworks and practical advice that includes
Idea
Exploration
What does it solve and for who?
Lean Market Research
How is the problem currently solved?
Unique Value
Why would someone come to you for solving the problem?
Conception
How will the solution provide unique value?
Experiment
How can we validate the need for our solution?
Build or pivot
Did we achieve Problem/
Solution fit?
We start by crystalizing your idea’s fundamentals: What problem are we solving, and for whom? It’s essential to identify the target users and the core pain point. Our strategists work with you to map out user personas and problem statements, ensuring we’re addressing a real need.
Next, we investigate how the problem is currently being addressed (if at all). What are people doing today to solve it? Who are the competitors or alternative solutions? This lean research phase uncovers market gaps and opportunities. By analyzing the landscape, especially across different markets like the US and Europe, we gather insights to position your solution uniquely.
With problem and context in hand, we help define why someone would choose your solution. What makes your idea special or better? Perhaps it’s an AI algorithm that offers smarter results or a business model twist that competitors haven’t tried. We sharpen your unique value proposition so that it clearly stands out to users. This becomes a hypothesis we’ll test in the next steps.
Our cross-functional team (product strategists, UX/UI designers, and engineers) collaborates from the start to sketch out how the solution will deliver that unique value. We create wireframes, prototypes, or concept visuals to bring the idea to life quickly. This isn’t full development yet, it’s about illustrating the concept in a tangible form. At this stage, our UX designers ensure the idea is user-friendly while our tech leads assess feasibility, so we have a solution concept that is desirable, viable, and feasible.
Here’s where the real validation happens. We identify the riskiest assumptions in your concept – those critical things that must be true for your product to succeed – and we design experiments to test them. This could be a landing page to gauge interest, a Wizard-of-Oz prototype, a mockup demo, or a stripped-down MVP. We get this in front of actual users in your target market (be it early adopters in the USA, beta testers in the UK, etc.) and collect feedback and data.
Every experiment is an opportunity to learn. For example, we might test if users will complete a key task, if they’ll pay a certain price, or if an AI feature produces useful recommendations. The goal is to validate the need for our solution and the appeal of our value proposition with minimal cost and time.
After each experiment, we analyze the results. Did we achieve a strong problem/solution fit? If the core assumptions are validated (e.g., users showed they would use and pay for the product), we proceed to build the next increment of the product with confidence. If not, we pivot or refine the idea and loop through another experiment cycle. This way, by the time we commit to full-scale development, we have evidence-backed confidence that the product is on the right track. The outcome of this process is a validated concept and a development roadmap aligned with what users actually want.
ARI Delivery, a transformative healthy meal delivery platform.
PROBLEM
OUR APPROACH
RESULTS
ARI Delivery launched in just 6 months, an aggressive timeline for a dual-platform product.
The team approached the launch as a live experiment to gather real-world feedback.
In the first trial, 12 of 43 users placed orders, with 4 becoming repeat customers.
Over 5 weeks, the startup generated $1,000+ in revenue, validating user willingness to pay.
Real usage data guided feature refinements like one-tap reordering and informed pricing strategy.
Early traction helped the team secure additional grant funding to keep growing the product.
VALIDATION PARTNERS OF
VALIDATION PROJECTS
BulkExchange is building a marketplace that lets construction companies and contractors buy and dispose materials in bulk.
USA
Product Management
UX/UI Design
Web Development
Backend Development
Stailer is an online platform that brings the best stylists, barbers, and overall specialists of the hair & beauty industry available in all the counties of the country. The app improves the usual experience of beauty salons both for the users and for the specialists as well.
Romania
Product Success Strategy
UX/UI Design
Mobile Development
Start with validation.
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