Child Car Safety Technical Case Study

Project Overview

Ensuring child car safety through technology

Child Car Safety App is a cross-mobile application designed to increase parents' awareness and knowledge of proper safety restraint use. It provides suitable tips for safe travel, significantly reducing the risk of serious and fatal injuries through the correct use of car seats and booster seats.

Copil Iubit la Bord is the first initiative in Romania based on a multisectoral approach to improve the safety of children as vehicle passengers.

Industry challenges

Managing the diverse needs of parents from various backgrounds was a significant challenge in the industry. The app needed to be user-friendly and accessible to parents with different levels of technological proficiency.

Ensuring accuracy of information was critical, requiring reliable data sources and continuous updates to reflect current safety standards and recommendations.

Results and Achievements

Outcomes

The Child Car Safety App has significantly improved parental awareness and knowledge regarding child car safety. The app achieved a high satisfaction score of 4.5 out of 5, indicating strong user approval and positive feedback.

With over 7,000 users, the app has made a considerable impact on child safety across 10 countries.

Additionally, the project received acknowledgment from ‘I Like IT’ (a popular tech news section from Romania) further validating its effectiveness and innovation in promoting child car safety.

The team’s efforts also led to a substantial increase in active subscriptions, reaching a milestone of 7,000, demonstrating the app’s growing popularity and trust among parents.

Problem

Client's challenge

Ensuring the safety of children during car transportation is a critical challenge. Many parents struggle with a lack of reliable information and tools to properly secure their children in car seats and boosters, resulting in increased travel risks.

In Romania, the problem is particularly severe: less than 50% of children are transported in car seats, and 59% of these seats are incorrectly installed. This significantly increases the risk of injury in the event of an accident.

Despite the critical importance of child car safety, there is a substantial gap in parents' knowledge and awareness, highlighting the urgent need for effective educational tools and resources.

The Child Car Safety app aims to address these challenges by providing comprehensive guidance on car seat selection, installation, and usage, as well as real-time safety alerts and updates.

Solution

Proposed solution

The Child Car Safety App is a cross-mobile application designed to increase parents' awareness and knowledge of the appropriate use of safety restraints. It recommends suitable tips to travel safely at all times. Correct use of car seats and booster seats reduces serious and fatal injuries by more than half.

The app features a tag scanner that informs the user whether the car seat scanned complies with safety regulations and if it is suitable for the user's child.

Parents can create profiles for their children, including essential information for car seat choices: age, height, and weight. The app also offers personalized notifications, seasonal alerts, relevant news articles, and tips and tricks.

A laptop with a screen showcasing how to create a ticket inside the app.

Photo with BulkExchange's CTO that provided the testimonial

'They are open and dedicated to understanding the client’s needs. They’ve worked very well, and shown real interest in understanding a new domain of activity. Lots of the solutions they’ve come up with exceeded the IT/Tech capabilities, as they had more to do with truly understanding the needs for a safety product. They’ve been truly involved in the project not only from a tech standpoint but also from a personal perspective.'

Diana Dulf, Product Owner

Linnify's Involvement

Role in the project

Linnify played a crucial role in the development of the Child Car Safety App.

Our team conducted thorough market research and defined user personas to ensure the app effectively targeted a diverse range of parents. We crafted detailed user flows and designed an intuitive UX/UI to create an engaging user experience. The design team developed a high-fidelity prototype and tested it with real users, making significant improvements before full-scale development.

The development process adhered to Agile methodology, and post-launch, we integrated comprehensive analytics tools to track user engagement and behavior.

This allowed us to make data-driven decisions and continually enhance the app's functionality and user experience. We also provided ongoing support for the client's marketing campaigns, developed additional features, and maintained the app to ensure its success. Additionally, we created a companion website to extend the app's reach and attract more users.

Application of expertise

Our team demonstrated expertise in validation and product development by supporting the definition of product specifications based on client-identified problems and user needs identified through research and validated through user interviews.

The product was launched on time, meeting budget constraints and quality standards. Our technical expertise allowed us to develop an innovative solution for a critical issue in child car safety, gaining the client's trust to continue working on the product.

Services

• Product Validation
• Market Research
• Rapid Prototyping
• UX/UI Design

• Product Management
• Web Development
• Mobile Development
• QA

Photo with the product success manager that provided the testimonial

'Working on the "Child Car Safety" app has been incredibly fulfilling. We conducted thorough research, design, interviews, development, and testing to create an app that helps parents keep their children safe during car transportation. By prioritizing user feedback through surveys and usability tests, we refined the app to meet high safety standards. I'm proud of the positive impact our app has had, providing parents with essential tools and information to ensure their children's safety. The positive feedback from our users confirms that we are making a real difference in child safety.'

Anca Aron, Project Manager

Geographical Focus

Primary market

Parents with children between 0 and 12 years, starting in Cluj-Napoca as a pilot but soon extending beyond geographical limitations in 10 countries: Romania, United Kingdom, United States, Vietnam, Germany, Indonesia, Ireland, Mexico, New Zealand, and Spain.

A globe illustration highlighting North America.

Conclusion and Future Outlook

The Child Car Safety App has been successfully implemented, helping over 7,000 parents across 10 countries and receiving a satisfaction score of 4.5/5. It continues to assist parents in ensuring their children's safety during car travel.

Learning and Growth

Through this project, we learned extensively about the challenges parents face in ensuring safe transportation for their children.

By applying our expertise and knowledge, we delivered an impactful tool for parents. This experience deepened our understanding of the importance of safety transportation and enhanced our ability to develop innovative solutions for critical issues in the health and wellbeing industries.

A laptop with a screen showcasing the details of an RFP.