Corporate Innovators, pick up. This is your call to action to become experimentation partners

In a world where innovation is often the dividing line between success and obsolescence, corporations invest heavily to stay ahead. Yet, startlingly, only a fraction of these investments yield tangible returns. 

This conundrum poses a critical question: how can your organization not only survive but thrive in this relentless pace of change? 

Enter our newest-established service: Corporate Innovation, and with it an open call for partnerships—a beacon for CIOs, innovation managers, corporate strategists, and leaders seeking to push innovation forward. 

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In the sectors of Health, Education, and Energy, and across horizontals like the Future of Work, AI integrations, and Sustainability, innovation is not just a buzzword but a necessity. It's about harnessing technology, evolving processes, and reimagining business models to meet the demands of a rapidly changing world. 

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The imperative for corporations is clear: innovate or risk irrelevance.

Dauntingly, only 1 in 20 corporate innovations succeed. 

This stark reality begs the question:

How can your corporation not just navigate but thrive amidst disruption? 

With vast resources poured into innovation, achieving a Return on Innovation Investment (ROII) becomes paramount. Yet, the journey to impactful innovation is fraught with complexities and high stakes, especially given the pressure to maintain brand integrity.

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In the quest for enduring innovation success, the most viable path isn't found in the usual avenues of mergers and acquisitions but rather in the fertile grounds of organic growth. 

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This approach, termed ‘innovation organic growth’, leverages what could be seen as the colossal yet untapped assets of large corporations: 

• their budgetary might, 
• the brilliance of their talent pool, 
• advanced technological capabilities, and 
• a treasure trove of data. 

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This data, both:

• transactional, laying a solid groundwork for AI learning algorithms, and 
• demographic, providing unparalleled access to vast customer bases, 

form the backbone of a company's 'unfair advantage.', to cite Frank Mattes. 

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But how can corporations effectively harness this advantage? 

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The answer lies in nurturing internal innovation right from the ground up. 

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Typically spearheaded by Digital Innovation Units, the journey of internal innovation is fraught with challenges. A report by PwC sheds light on a stark reality: 

a mere 10% of these units manage to translate their innovative ideas into market-fit products, let alone sustain them in the competitive market arena.

One critical oversight in corporate innovation efforts is efficient testing of the level of market validation. 

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True innovation success is not just about generating new ideas but ensuring these ideas are valued by the market, align with the core business, and ultimately, deliver tangible ROII. 

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This delicate balance requires navigating corporate frameworks and biases that can sometimes hinder innovation's true goal: capturing value.

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The thing is, we know that is not an easy task. But the good news is that this multi-faceted innovation approach invites collaborations that find the balance between:

• ‘Nice to haves’ and ‘Worth scaling up’
• Exploit and Explore
• Core and Transform

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This is why we launched the:

OPEN CALL FOR EXPERIMENTATION PARTNERS 

We are actively seeking partnerships with organizations ready to embrace this innovative approach of Market Validation.

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Our open call is not just an invitation to collaborate but a challenge to join us at the forefront of corporate innovation. 

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This partnership aims to nurture your organization's innovation capabilities, supported by our expertise, methodologies, and commitment to shared success.

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Leveraging a proprietary three-step framework, we've crafted a methodology rooted in our proprietary knowledge ‘The Validation Playbook’ that merges the strategic depth of large enterprises with the agile, experimental approach of startups. 

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This framework, detailed on our website, is designed to foster technology innovation, process improvement, and business model evolution, with a particular emphasis on AI integrations and digital transformation strategies.

‍Download the blueprint to get a better idea of the steps. Or simply, reach out and we’ll set a meeting to discuss more.

‍What does an Experimentation Partnership look like for you?

→ What will you receive:

1. In-depth R&D process carried out by Linnify on your vertical and company-specific innovation challenges
2. A tailored actionable process to drive innovation internally
3. Direct connection with emerging startups already trying to solve the challenges you’re facing
4. Increased innovation competitiveness and brand reputation as a validation & innovation-driven enterprise

→ What will we need to make that happen:

Time allocation from your  internal innovation-drivers for

1. discovery interviews to identify the vertical-specific challenges and blockers
2. co-design sessions for your tailored validation process

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Get in touch with us and we’ll set a 30’ meeting with Catalin Briciu, our Co-CEO and Innovation Strategist, to explore how can we help push innovation forward in your company. 

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contact@linnify.com