If you have an internal innovation team…
Great, then let’s work together.

A part of our process is the Induction phase which is specifically created for the innovation team or generally speaking, employees driving innovation efforts.

The adoption of the validation mindset within your company is one of our goals because it multiplies the results and minimizes the risks.

Plus, having external innovation partners:
‍
• minimizes the bias
• makes the process much faster
• you get access to our up-to-date startup ecosystem knowledge
• we find creative solutions customed to your verticals  

Our process is created to meet at the point of the balance between autonomy from the core and connection to the core business. The

Validation phase, being the first phase, has the most involvement from your company out of the three phases.

Making sure the strategic creativity aligns with your business goals and portfolio is the first step.

We get it. We wouldn’t invest in unpredictable and risky ventures either.

This is why we created The Validation Playbook.

To generate real data from the market to act as profitability evidence before investing in developing and advertising a business that does not respond to a real market need.